The total number of smartphone shipments in Europe dropped significantly in May 2022, with the Russian invasion of Ukraine being one of the key factors, according to a recent report by researchers at CanalysI
Despite that downward trend, Apple has managed to actually grow in the period, shipping 8.9 million iPhones and surpassing Xiaomi in second place. Samsung remained the most prolific smartphone seller in Europe, but it also shipped fewer Galaxy phones, totaling 14.6 million, or 1.5 million less than the same period last year.
Another company came in fourth with great sales and that is Realme, the Oppo offshoot that focuses on value-for-money devices. It shipped more than twice as many phones as last year, registering 2.1 million shipments in Europe in May 2022.
Total smartphone shipments in Europe fell to 41.7 million in May, from 46.4 million in the same month last year.
And while this is troubling news for the industry, we can see how a strong lineup like the iPhone 13 still managed to secure solid shipments for Apple.
This worrying forecast clouds expectations for the upcoming fall launches of flagship devices like the new Galaxy Fold series, which are expected to arrive in late August, as well as the new iPhones that are expected to hit the market in late September.
Of course, this is just the factual side of the story. With millions of people displaced by the Russian aggression in Ukraine and thousands dead, it is the human cost of the conflict that hurts the most. Remember that if you have the chance, it is always a good idea to help those who have suffered from this war and to make peace come sooner.