Among many other new products such as the pixel 6a, Pixel Buds Pro and Pixel Watch, as well as early prototypes such as the Pixel 7 and Pixel Tablet, Google also released a quick teaser of new augmented reality glasses today. These AR goggles appear to be an extremely early prototype with an unknown release date, but the main purpose of today’s teaser seemed to get us excited about AR in the first place, and it just might work.
Many of you will remember Google’s earlier attempt at augmented reality glasses – Google Glass. In 2013, the technology wasn’t quite ready, the use cases weren’t there, and the $1500 price tag quickly discouraged many a tech enthusiast. Funny how that works, right? Today, $1500 doesn’t seem so unthinkable for next-generation advanced AR glasses.
You probably also remember Apple CEO Tim Cook’s multiple statements about the bright future of AR – a technology that many see as a prime candidate for the next great frontier in the world of consumer technology. So far, though, tech companies haven’t been able to prove exactly why consumers should be excited about a future dominated by augmented reality glasses.
Today, Google CEO Sundar Pichai tried to change this perception with the early teaser of what could potentially become the successor to Google Glass.
Only one use case was proposed today, and that involved the AR glasses that leveraged Google’s growing expertise in live translation and transcription to enable a more seamless interlingual experience, involving people who spoke different languages. be able to have a conversation in a significantly more natural way than, for example, with a translator app on the phone.
You can see how it’s done in the demo video. It’s easy to get excited about such natural looking goggles imbued with superpowers of this caliber. Add a camera and you can see how easy it will be for these goggles to show you auto-translated overlays on top of anything you’re watching in an unfamiliar language.
Sure, you can already do this on your phone, but the whole point of Google’s AR bet is that if something this powerful on the phone is great, it’s going to be 10 times more amazing if you can just see it as part of the real thing. world. It is definitely a positive image. It’s like seeing Google hold another live conference open to actual attendance. Pichai is right: the real world is pretty amazing.
Let’s hope it stays that way through the lens of AR glasses.